Prof. Sam Bucolo

Professor of Design Innovation at the University of Technology, Sydney, Prof. Sam Bucolo is an integral player in Australian design.

Hoping to grow the Australian economy by building design capability across all levels of leadership and management, Sam believes that by putting design at the centre of strategy, Australian businesses can move from technology-centred innovation to Design Led Innovation. As a formidable expert in the field and a sought out advisor, the Australian Design Centre believes Sam will not only transform major businesses but also help produce a new generation of graduates who will design innovative models of business that allow Australia to compete in a global market.

Image: Hargraves Fellowship Sponsor Summary, 2014. Courtesy of the artist